A colorful array of makeup products, including foundation, eyeshadow, blush, and mascara, arranged artistically with application brushes on a white background.

A silhouette of a woman with long hair, shown from the side, against a plain background.

Beauty Staples That Meet You at Every Step of Your Makeup Journey

A woman with purple eyeshadow and glossy lips holds up a compact with pink and beige eyeshadow shades, wearing a sleek, white garment.

Intuitive Beauty

Made for every makeup kit

Beauty designed to be the building blocks of your beauty routine. Whether you’re feeling bold or looking for everyday staples, our products have the versatility to meet you wherever you are in your makeup journey.

A selection of cosmetic products including a mascara, lip gloss, eyeshadow palette, face powder, and makeup brush arranged on white blocks.

Intentionally Curated

Driven by thoughtful design

We believe that truly timeless products can be found at the intersection of function and beauty. From packaging to formulation, we’ve tested it all. What’s left is simply the best of the best. OFIR Beauty is designed to look good on your skin and on your countertop.

A sleek black bottle labeled "OFIR" is surrounded by fresh cucumber slices, aloe vera leaves, seeds, and water droplets, suggesting a refreshing and natural essence.

Consciously Formulated

With uncompromising performance

Effectiveness is just as important as the ingredient list. Our line is EU compliant and cruelty free. We're consciously formulated without sacrificing performance. As a makeup brand, it's our job to do good by you and your makeup needs.